Under Johnson’s tenure, Beats grew from $20 million to a $2.0 billion dollar category leader, becoming the #1 premium headphone in over 25 countries, which led to the subsequent purchase by Apple for $3 billion. As former CMO of Beats by Dre and VP of Marketing at Apple, throughout his career, Johnson has led all facets of marketing, ranging from brand development and positioning to advertising and global digital marketing. "It's been a big deal in my life to connect with so many other amazing people.Omar Johnson is a marketing innovator in the art of building world-class brands. I think it's a really fun way for people to connect," Eastman said. "It's so fun that there's such an awesome Dungeons and Dragons community out here in Utah. She and the other generals were dressed up and wandered between tables to act as moderators helping to keep things orderly and connected across the entire "battlefield." She said the organizers wanted to add some live-action role-play elements because it's a big deal in the Dungeons and Dragons community. Janie Eastman was a live-action role player who acted as a general in the army. He said Dead Wars was especially fun for him, as everyone was playing in person, together, rather than online. He got so busy with the business during the pandemic that he quit his day job and is now a professional dungeon master full time. Levine started Dungeon Master Direct in February 2020. People are shouting, people are cheering, people were booing me when I told them the wall fell. Head dungeon master Dax Levine tells participants the villain Vecna has broken down the city's walls during their Dungeons and Dragons campaign Saturday at Provo Towne Centre. Head dungeon master Dax Levine was in charge of connecting the stories of each table together into "one giant epic battle." Halfway through the game, he went on the stage to tell everyone Vecna had broken down the city's walls and was calling for the city to hand over their goddess. All the tables worked together to defeat the campaign's villain, Vecna, and his undead army. "A world record here in Provo - it's the nerdiest world record ever!" Ashby said.Įach table had a dungeon master and represented an area of a battlefield. Ashby said he couldn't have done it without all the support from participants. There was very little advertising for Saturday's event - the majority of the people who came heard about it by word-of-mouth. "The D&D community is very nerdy and very supportive." So far, it's been a dream, an absolute dream," Ashby said. The official count of players ended up being 1,227 - more than enough to set a new Guinness World Record. Participants play Dungeons and Dragons during an official attempt to break a Guinness World Record on Saturday at Provo Towne Centre. He had 200 tables and a max of seven people on each table - all for free. He saved up a lot of money so he could host Dead Wars - the largest Dungeons and Dragons campaign. To achieve a Guinness World Record, Ashby learned he would need at least 500 people to play the game at the same time. Mall officials told Ashby if he ever wanted to do a large event they could work with him - which made Ashby realize his dream from eight years ago could become a reality. "I've always wanted to host the biggest game of Dungeons and Dragons, but that was just kind of a silly dream," event organizer Andrew Ashby said.Īshby's family started a game store business at the Provo Towne Centre called We Geek Together, which makes you feel like you just stepped foot into a medieval tavern or Renaissance fair. PROVO - Players of all ages donned their elf ears, capes and armor to roll the dice in their favor Saturday, as more than 1,000 sought to break the Guinness World Record for the largest Dungeons and Dragons game ever played.Īnd it was broken, but not without years of preparation.
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